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      Defining the Steps for a Successful Pilot (Questions We Need Answers To Before Starting)

      These are critical questions we need answered before committing to a pilot test with a potential client:

      • What is the main problem we are trying to solve? And how is it being addressed today?

      • What KPIs will be used to evaluate this pilot? (Please be specific.) Do they have a wish list of desired outcomes?

      • What other solutions are being tested? (Either simultaneously or in the past)

      • Who are the key stakeholders? – departments and positions (e.g., directors, managers, etc.)

      • For the pilot: Will there be someone responsible at the store level? What will the level of involvement be from the store’s perspective?

      • Who will be the main point of contact at the head office? (For creating access credentials)

      • Are there any budget constraints? How many approvers are required for a project to move forward?

      • When is the planned start date for the pilot? When will the final decision be made regarding implementation?

      • In how many stores are they planning to implement this solution? Will they deploy it all at once?

      Infrastructure:

      • Does the client have Wi-Fi in all of their stores? What type of router (access point) do they use? (Please specify the maximum number of devices that can be connected)

      • Will the live devices have a SIM card for cellular network access?

      • What are the store hours? What is the address of the location where the pilot test will take place?

      • What is the store layout (specifically, how many tables are there in the pilot store, and how many devices per table)?

      • Will TVs be included in the test? Are there any video walls? Who manages them? What are the brands/models of the video wall controllers, if any?

      • Will the pilot include iOS mobile devices?

      • Will the pilot include Windows laptops?

      Experience:

      • What is the “dream” experience? (Does your client have an idea for something never seen before?)

      • Based on the campaign capabilities described here, what is the intended use case for the pilot?

      • If the pilot includes a digital price tag, what fields should be considered? (For the pilot and for final implementation)

      • Please share a brand manual for each company, including fonts, icons, colors, and any other brand elements to be used in the design.

      • What specific functionality is desired? (Buttons, sliders, videos, etc.)

      • Does this information already exist on your website?

      • Can we build a connector (API) to feed digital price tags directly for the final implementation?

      • Regarding data upload per individual device (price, specifications, etc.), during the pilot phase, a test will be done using an Excel spreadsheet to load this information.

      • Would you like to see examples for inspiration from digital tags we’ve created before? See examples here 

      Implementation Framework:

      • Who will carry out the implementation?

      • Will it be the end user and their team?

      • Or will it be a managed service by your company (or partners)?

      • Will an alarm be required? (Power disconnection? Headphone disconnection?)