Defining the Steps for a Successful Pilot (Questions We Need Answers To Before Starting)

• What is the main problem we are trying to solve? And how is it being addressed today?

• What KPIs will be used to evaluate this pilot? (Please be specific.) Do they have a wish list of desired outcomes?

• What other solutions are being tested? (Either simultaneously or in the past)

• Who are the key stakeholders? – departments and positions (e.g., directors, managers, etc.)

• For the pilot: Will there be someone responsible at the store level? What will the level of involvement be from the store’s perspective?

• Who will be the main point of contact at the head office? (For creating access credentials)

• Are there any budget constraints? How many approvers are required for a project to move forward?

• When is the planned start date for the pilot? When will the final decision be made regarding implementation?

• In how many stores are they planning to implement this solution? Will they deploy it all at once?

Infrastructure:

• Does the client have Wi-Fi in all of their stores? What type of router (access point) do they use? (Please specify the maximum number of devices that can be connected)

• Will the live devices have a SIM card for cellular network access?

• What are the store hours? What is the address of the location where the pilot test will take place?

• What is the store layout (specifically, how many tables are there in the pilot store, and how many devices per table)?

• Will TVs be included in the test? Are there any video walls? Who manages them? What are the brands/models of the video wall controllers, if any?

• Will the pilot include iOS mobile devices?

• Will the pilot include Windows laptops?

Experience:

• What is the “dream” experience? (Does your client have an idea for something never seen before?)

• Based on the campaign capabilities described here, what is the intended use case for the pilot?

• If the pilot includes a digital price tag, what fields should be considered? (For the pilot and for final implementation)

• Please share a brand manual for each company, including fonts, icons, colors, and any other brand elements to be used in the design.

• What specific functionality is desired? (Buttons, sliders, videos, etc.)

• Does this information already exist on your website?

• Can we build a connector (API) to feed digital price tags directly for the final implementation?

• Regarding data upload per individual device (price, specifications, etc.), during the pilot phase, a test will be done using an Excel spreadsheet to load this information.

• Would you like to see examples for inspiration from digital tags we’ve created before? See examples here 

Implementation Framework:

• Who will carry out the implementation?

• Will it be the end user and their team?

• Or will it be a managed service by your company (or partners)?

• Will an alarm be required? (Power disconnection? Headphone disconnection?)