Sessions
The Sessions Report provides insight into how customers interact with your devices across different locations. This page helps you measure engagement and identify areas for improvement by breaking down sessions, lifts, touches, and interactions.
A session is any physical action in regards to the device including when the device is touched, lifted, or a combination of the two, also known as interaction. Each session will stay open for 10 seconds by default allowing multiple interactions before the next one is recorded. Bounce rates are displayed so one can see what percent of the sessions are less than 2 seconds. Bounces are when the device is nudged or touched briefly and this is shown as a percentage of all sessions. This page is broken up into the following components based on what level it is being viewed:
What Is the Objective of This Report?
The Sessions Report is designed to help you:
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Understand how frequently your devices are interacted with across various locations and brands or models.
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Identify patterns in customer engagement, such as peak interaction times or underperforming stores or models.
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Monitor device-level performance and compare activity across locations.
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Export and share session data for further analysis and reporting.
How to Understand the Results
Key Terms:
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Session: Any interaction with a device (lift, touch, or both). A session remains open for 10 seconds by default.
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Lifts, Touches, Interactions:
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Lift: Device is picked up.
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Touch: Device is touched but not lifted.
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Interaction: Device is lifted and touched in the same session.
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Account level
Upon first access to the Location sessions page, you will be viewing location sessions for all locations within the account. The information displayed will reveal a graph of the top 10 locations and options to search the information by device, what, where, and when.
Device, what, where, when
The information boxes at the top would be filled once the search option, located at the bottom under the navigation menu, is utilized.
Location Sessions Page
Locations top 10
The graph takes the top 10 locations from the account and shows the numbers of lifts, touches, and interactions for all devices within the location. The total is shown at the top of each bar in the green, this is the number of sessions.
List of all locations
A list of all locations can be found under and sorted by location code, a number of lifts, touches, interactions, or sessions, average session length in seconds, a bounce rate in percentages, and a number of devices per location.
Search option
If accessing the device sessions the information will be split up as similar to location level but with the information for all devices within all locations connected to the account.
When accessing the device sessions, you will be seeing the same information as if on location level, but viewing all devices within all locations in the account.
Display sessions page
Number of sessions chart
On the Display Sessions page, you'll find a detailed chart that shows all device models along with three key metrics: total sessions, total session time, and average session duration per model. This chart helps you quickly compare how different models are performing in terms of engagement. For each device model, you can see how many sessions were recorded, the combined time users spent interacting with it, and the average duration of those sessions. Use this chart to identify which models attract the most attention, which ones may need optimization, and how consistently customers engage with your devices. For example, a model with a high number of sessions but a short average duration might indicate a need for better content or placement. You can filter this data by location and date to focus your analysis on specific environments or time periods.
Number of lifts, touches and interactions charts
The next three charts on the Display Sessions page provide a deeper breakdown of engagement, showing the number of sessions, touches, and interactions grouped by brand. These charts help you quickly understand which brands are driving the most customer activity across your locations.
If you select a specific brand from the chart, the data automatically drills down to show the performance by model within that brand. This allows you to compare how individual device models contribute to the brand's overall engagement. By analyzing sessions, touches, and interactions separately, you can identify whether a brand's success comes from frequent brief interactions, more in-depth engagements, or a balanced mix of both.
Use these charts to:
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Compare performance between brands.
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Spot underperforming brands or models that may need adjustments in marketing or placement.
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Understand the type of engagement (touches, lifts, or combined interactions) driving activity for each brand or model.
Daily Sessions Chart
The Daily Sessions Bar Chart shows how device interactions trend over time by displaying the total number of sessions for each day within your selected date range. This chart gives you a clear view of daily engagement patterns, helping you identify busy periods, slower days, or the impact of specific campaigns or promotions.
Hovering over each bar reveals the exact session count for that day, allowing for a detailed day-by-day comparison. You can use this chart to track the effectiveness of recent changes (such as a new device layout or marketing activity) and spot any unexpected drops or spikes in engagement.
The chart can be exported in multiple formats—PNG, JPG, CSV, PDF, XLSX and print—making it easy to share daily trends with your team or include them in reports.
Peak hour heatmap chart
The Peak Hour Heatmap visualizes when your devices are most actively used throughout the day, showing sessions by hour and day of the week. This heatmap helps you quickly identify the busiest times and quiet periods, making it easier to optimize staffing, promotions, or device placement based on actual usage patterns.
Each cell in the heatmap represents a specific hour on a specific day, with darker or more intense colors indicating higher session counts. By analyzing this chart, you can spot trends such as morning or evening peaks, weekend activity spikes, or quiet hours that may indicate opportunities to improve engagement.
Use this insight to:
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Schedule marketing campaigns during high-traffic periods.
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Adjust operational hours or staffing based on peak usage times.
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Identify underperforming periods where additional promotions or adjustments may be needed.
Location level
The same information is available per locaiton. The information on the location sessions and display sessions pages can be sorted to be viewed either for the entire location or for a specific fixture within that location. It can also be changed for what dates are being viewed by using the standard calendar in the top right of the page.
Number of sessions
Sessions are shown for each device model in that location including the total number of sessions, the total time from all sessions, and the average duration time of all sessions in seconds.
Number of lifts, touches, and interactions
Lifts, touches, and interactions are shown in charts with the number of sessions based on the device brand or models from the particular brand. Interactions are when a device is both lifted and touched at the same time, not a combination of the two. Sessions are a combination of all three.
Totals
The totals are just numbers for all devices within the location based on the days set from the calendar. The download button allows for the information to be gathered locally.